The North Lawndale Employment Network (NLEN)
FOR IMMEDIATE RELEASE
Tuesday, April 26, 2016
Contact: Brenda Palms Barber, (773) 638-1825
“Draft Town” in Grant Park – Trees & Bees in North Lawndale!
Chicago, Illinois – With the NFL draft returning to Chicago April 28-30, a partnership between the NFL, the Chicago Sports Commission, Verizon, and the Rotary Club of Chicago-O’Hare has teamed up to sponsor beehives in Sweet Beginnings’ apiaries.
“This ‘Pollinator Partnership’ helps to bring a million bees to Chicagoland, providing for a healthier, more bee-friendly environment, while helping provide meaningful opportunity to those with significant barriers to employment,” said Brenda Palms-Barber, NLEN executive director and founder and CEO of Sweet Beginnings, LLC. “We are grateful to the NFL, the Chicago Sports Commission, Verizon, and the Rotary Club of Chicago-O’Hare for helping to change lives, one jar of honey at a time.”
Sweet Beginnings, LLC, a wholly owned subsidiary of the North Lawndale Employment Network, is a social enterprise launched in 2004 with the purpose of creating jobs for men and women who cannot secure a job due to lack of experience and other barriers, especially a criminal background. Sweet Beginnings manufactures the family of beelove™ products, an all natural line of raw honey and honey-infused body care products using honey extracted from its urban apiaries throughout Chicago. To date, Sweet Beginnings has employed 415 individuals and helped the vast majority of them to transition to other jobs.
[Quote from Dave Robbins or NFL here?] “This is one of several sustainability projects connected to the 2016 Draft events,” according to NFL Environmental Director Jack Groh. “It is a way to create a green legacy by working with the host community.”
For more information about hive sponsorship, email email@example.com.
North Lawndale Employment Network (NLEN) is an urban workforce development agency that works to improve the earnings potential of community residents through innovative employment initiatives, leading to economic advancement, and an improved quality of life. Annually, NLEN serves more than 2,500 people who have significant barriers to employment, including criminal backgrounds and lack of work experience. Social enterprise Sweet Beginnings, LLC., respects the earth in the production of its beelove™ line of urban honey and honey-infused skincare products, and provides important transitional job opportunities for area residents who struggle with barriers to employment.